The Expanding Privacy Liability Landscape: Website Tracking, COPPA Enforcements, and CPPA’s Data Broker Crackdown

Privacy litigation and regulatory enforcement are expanding, exposing businesses to new risks and compliance challenges. While some website tracking lawsuits have been dismissed, class certification in other cases suggests litigation risks remain high. Additionally, the California Attorney General and the CPPA are enforcing CCPA/CPRA. The California Privacy Protection Agency (CPPA) is intensifying scrutiny of data brokers, and the California Attorney General has launched an investigative sweep of the location data industry, signaling a growing focus on consumer data practices. At the same time, the Texas Attorney General’s landmark privacy lawsuit underscores a new wave of enforcement actions targeting tech companies and data privacy violations. Meanwhile, at the Federal level, FTC enforcement of COPPA is continuing, and the Department of Justice’s new accessibility rule establishes clear compliance requirements for websites and mobile apps, increasing enforcement risks.

Together, these developments underscore the growing pressure on privacy professionals to actively monitor their websites, mobile apps, and data-sharing practices for compliance risks. From tracking technologies to accessibility requirements and consumer data enforcement, organizations must take a proactive approach to reduce liability and stay ahead of regulatory actions.

Join Richard Borden, Partner at Frankfurt Kurnit Klein & Selz; Jake Ottenwaelderand, Principal Privacy Engineer at Integrative Privacy; and Vaibhav Antil, CEO & Co-Founder of Privado.ai as they provide critical insights into these developments, break down their practical implications, and offer strategies to mitigate risk and reach compliance in this evolving liability landscape.