Preventing non-compliant data sharing to marketing partners
Since the introduction of the EU's GDPR in 2018, digital tracking governance has become a critical requirement, and new regulations in the US in 2024 make compliance even more crucial. While many companies have implemented consent management platforms across their websites and mobile apps, few monitor the actual data flows to third parties to ensure they align with user consent and applicable regulations.
Since the introduction of the EU's GDPR in 2018, digital tracking governance has become a critical requirement, and new regulations in the US in 2024 make compliance even more crucial. While many companies have implemented consent management platforms across their websites and mobile apps, few monitor the actual data flows to third parties to ensure they align with user consent and applicable regulations.
In light of mounting regulatory fines, privacy leaders must take an active role in ensuring marketing activities adhere to strict data protection guidelines. Tune in to to understand the best practices for implementing technologies that govern data shared from websites and mobile apps.
Key takeaways:
- Stay ahead of enforcement trends in the US and EU and understand how they impact marketing and advertising use cases.
- Learn from real-world examples of non-compliance, including the risks posed by pixel breaches and SDK misuse.
- Map your marketing data-sharing landscape to trace data flows from start to finish and identify potential compliance gaps.
- Utilize a practical checklist to guide essential conversations with your marketing team, ensuring compliance.
Resources
