Adtech Privacy Risk: Increasing Regulation and Enforcement

Privacy fines in adtech are skyrocketing, with regulators targeting non-compliant data sharing between marketers and partners. Many businesses still rely on outdated tracking methods, exposing them to legal and financial risks.This panel shares the latest enforcement trends, the biggest compliance gaps in marketing data practices, and how privacy teams can enforce technical controls to mitigate risks. Learn actionable strategies to align adtech with evolving privacy laws and avoid regulatory penalties.