Evidence-based privacy for

software products
websites
mobile apps
backend software

Privado enables complete privacy governance and visibility by monitoring web, app, & backend data flows in real-time

Data Flows Diagram
RoPA Report for payments.app
Automated by Privado
Purpose of Processing
Automated
Collecting User
Payments, Advertising
Data Elements
Automated
User Name, Cookie,
Email, Card Number
Data Processors
Automated
Google Firebase,
SendGrid, Stripe
Consent banner loads properly
Cookies drop after opt out
Sensitive data shared
Problem

Most privacy risks start in your software products

Yet privacy teams lack visibility for how their software products collect and move personal data.

Do RoPAs and data maps reflect the latest software updates?
Are we accidentally sharing sensitive data with Meta Pixel?
How can we prevent unapproved web and app third parties?
Which 3rd party mobile SDKs fire when no consent action is taken?
How can we complete privacy assessments without causing product delays?
Do RoPAs and data maps reflect the latest software updates?
Are we accidentally sharing sensitive data with Meta Pixel?
How can we prevent unapproved web and app third parties?
Which 3rd party mobile SDKs fire when no consent action is taken?
How can we complete privacy assessments without causing product delays?
Are privacy risks missed by subjective PIA questionnaires?
How can privacy keep up with weekly software updates?
Which 3rd party web pixels and scripts fire when users reject consent?
How can we ensure consent banners always display properly?
Are mobile apps using excessive permissions to collect sensitive data?
Are privacy risks missed by subjective PIA questionnaires?
How can privacy keep up with weekly software updates?
Which 3rd party web pixels and scripts fire when users reject consent?
How can we ensure consent banners always display properly?
Are mobile apps using excessive permissions to collect sensitive data?
How We Solve it

Introducing Product Privacy Management

Websites

Identify privacy risks in real-time by scanning live websites

Mobile Apps

Identify privacy risks in real-time by scanning live mobile apps

Source Code

Identify risks before they go live by scanning code of web, app, and backend products

Marketing Tools

Identify 4th party data sharing risks by scanning tag managers and CDPs

Contracts

Identify 3rd party privacy risks early by scanning DPAs and MSAs

Data Visibility & Privacy Governance
Product Privacy Management focuses on the primary source of privacy risk: software products. Integrate evidence-based privacy controls across the product development lifecycle from planning through development and maintenance.

Identify all personal data

Instantly build a complete inventory of all personal data elements collected by your websites, mobile apps, and any other user-facing or backend application. Auto-categorize data, tagging sensitive health, financial, and location data

Discover all third parties

Catalog all third parties receiving personal data from your websites, apps, and backend systems. Obtain full backend data sharing coverage via integrations with tag managers and customer data platforms

Map all data flows

Track the flow of each data element through your websites, apps, and backend software all the way to third parties. See the full lineage for how each data element is collected, used, shared, and stored

Verify consent

Continuously audit your websites and mobile apps to ensure consent banners and data flows honor user consent by location and regulation

Know the use of data

Determine the purpose of processing for each data element across your websites, apps, and backend software. Autogenerate descriptions of processing activities with AI

SOLUTIONS

Govern personal data across products

Build dynamic data maps

Build comprehensive and real-time data maps for all web, app, and backend products without any manual assessments.  Identify all personal data elements, third parties, data flows, and purposes of processing.

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Prevent website privacy violations

Regularly scan your websites to ensure consent banners, cookies pixels, and data flows are compliant with each privacy law in each location, including CPRA, CIPA, GDPR, etc.

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Prevent mobile app privacy violations

Regularly scan iOS and Android app files to ensure consent banners, SDKs, and data flows are compliant with each privacy law in each location, including CPRA, CIPA, GDPR, etc.

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Automate GDPR RoPA reports

Automatically update RoPAs with how all personal data is collected, used, shared, and stored. Reduce GDPR compliance risk and stop relying on outdated and incomplete RoPA reports

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Identify risks without assessments

Proactively identify privacy risks across your tech stack. Convert your policies into automated risk discovery workflows. Discover risks during software development. Prevent sensitive data sharing and processing

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Customers

How Privado drives customer value

Enterprise ready

Enterprise-grade security

Data secure by design

Privado does not scan or access any data, only live software products, code, and contracts

SOC 2 certified

Privado’s security policies and controls meet the highest industry standards

Single Sign-On (SSO)

Privado offers SSO to allow admins to determine who has access to Privado from your SSO solution

Role-based access controls

Access to data within the Privado application is governed by role-based access controls (RBAC)

FAQs

For any further questions, send us a message hello@privado.ai

What is product privacy management?

Product Privacy Management focuses on the primary source of privacy risk: software products. Integrate evidence-based privacy controls across the product development lifecycle from planning through development and maintenance. This approach enables full visibility and governance for how personal data is collected, used, shared, and stored across web, app, and backend software products.

How is product privacy management different from data discovery tools?

Data discovery tools scan data stores to build an inventory of all data in storage, not just personal data. Data discovery tools can only determine what personal data is stored; they lack coverage for how personal data is collected, used, or shared.

Product privacy management solutions scan the software products that control how data is collected, used, shared, and stored. By scanning live websites and apps as well as the code that runs web, app, and backed software products, product privacy management solutions can provide complete visibility and risk mitigation of how personal data is collected, used, shared, and stored.

Code scanning enables fully automated data maps, autopopulated privacy assessments, and risk discovery during and after software product development. By scanning live websites and apps, Privado also monitors whether consent banners and data flows meet all consent requirements by location.

Does Privado integrate with OneTrust?

Yes, Privado integrates with OneTrust, enabling the personal data inventory, assessments, and risks in OneTrust to be automatically updated with accurate, real-time information from Privado’s product privacy management platform.

What software products is Privado designed to scan?

In short, Privado can scan any web, app, or backend software products owned by a company.

Privado scans live websites and mobile apps to identify personal data and third parties, detect sensitive data leaks, and test that consent is honored.

Privado also scans any code written by a company’s engineering team for their website, apps, and backend software products. Code scanning enables fully automated data maps, autopopulated privacy assessments, and risk discovery during and after software product development.

Additionally, Privado scans third party marketing tools such as tag managers and customer data platforms (CDPs) to identify data flows from those tools to additional third parties.

What is the process to implement Privado?

No implementation is required for Privado’s Web Auditor or App Auditor. Only a URL is needed to scan a live website, and the app store file (IPA for iOS or APK/AAB for Android) is needed to scan a live mobile app.

Implementing Code Scanning requires one integration with your source code management tool (e.g., GitHub, GitLab, Bitbucket). This integration is typically done in the cloud or your on-premise environment. There is also a hybrid on-prem and cloud option where Privado scans code on-premise by integrating into your CI/CD pipeline tool and sends the results to Privado’s cloud platform environment.

For reference, source code management tools contain all the code written by your engineering team and have a wide range of capabilities including deploying software updates via a CI/CD pipeline.  

What coding languages can Privado scan?

Privado offers comprehensive coding language support for over 30 languages. See the current list here.

Privado can add support for additional languages as needed.