Digital Tracking Governance

Prevent non-compliant data sharing to marketing partners

Ensure all personal data shared to third parties is compliant with CPRA, MHMDA, and FTC regulations. Find, fix, and prevent all personal data sharing risks.

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DIGITAL TRACKING GOVERNANCE

Identify all marketing partners

Get a live inventory of all 3rd parties receiving personal data via pixels, cookies, tag managers, and SDKs from your websites, apps, and backend integrations/APIs

Track all personal
data flows

Gain full visibility by continuously monitoring how all data elements are collected and shared from your websites, apps, and internal systems

Ensure consent compliance

Continuously audit websites and apps to ensure consent banners limit data sharing according to regulations and user preferences

Scale marketing without privacy risk

AUTOMATED DATA MAPPING

Uncover all data flows across your marketing
tech stack

Privado’s privacy code scanning solution identifies all personal data collected and all third parties receiving data in real-time. Auto-tag sensitive data for CPRA, MHMDA, GDPR, and the FTC. Get full backend data sharing coverage via integrations with tag managers and customer data platforms

CONSENT COMPLIANCE

Audit consent at the code level

RISK DISCOVERY & PREVENTION

Control data sharing as your tech stack evolves

Get alerts for each new marketing partner and every data flow change. Prevent violations before they go live with privacy checks that block non-compliant pixels, tag managers, or SDKs in dev tools

NEW REGULATION

Ready for CPRA and MHMDA enforcement?

As of March 2024, enforcement is now live for the California Privacy Rights Act (CPRA) and Washington state’s My Health My Data Act (MHMDA). Both regulations subject companies to large fines if they do not honor consent before sharing personal data with third parties. Get compliant now

INTEGRATIONS

Track personal data flows to any 3rd party

Privado tracks data flows to any marketing or analytics partner by scanning websites and apps and by integrating with tag managers and customer data platforms.

“Privado helped us prevent any accidental sharing or tracking in our product by enabling us to structurally build privacy into our SDLC.”

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Puneet Thapliyal

CISO, Headspace

Privado provides companies with real-time data flow diagrams and data usage dashboards. Privacy teams can now spend time working to solve real problems as opposed to chasing down individuals who failed to complete a survey!

Stephen Davis

CISO at Thrasio

Privado aligns development processes with privacy by design requirements and gives engineering teams the ability to quickly find, fix, and prevent risks to privacy and data protection in code before shipping to production.

Debra J Farber

CEO at Principled

Every privacy vendor claims to do everything, but in truth, there’s a whole engineering side they miss. I’m excited to see Privado help Privacy professionals start managing the data flows inside the code with a focused and simple-to-use product.

Carl Gottlieb

Data Protection Officer

“Privado offers a lightweight code scanning solution that connects with a company's Github account, scans the code, points out privacy gaps, builds reports, and alerts you if non-compliant code is pushed into production”

Matt Kingsland

DPO at Zego

Just the way we have a big shift-left movement in security, we need a similar shift-left initiative for privacy. And Privado is that missing link. It proactively scans your code to find out any privacy gaps, helps you build privacy reports easily.

Sunil Agrawal

Privacy & Security Leader

Resources

Blog

GDPR Data Mapping:
The Definitive Guide

Learn about the importance of data mapping for GDPR compliance, and steps you need to follow for creating a data map.

Read now

Webinar

Operationalize Data Mapping for Engineering

Discover how an application-led approach simplifies data mapping for engineering and produces complete data maps, despite operational challenges.

Watch now

WHITEPAPER

Introduction to Privacy Code Scanning

See how the code scanning approach to privacy helps you turn privacy into a business enabler by aligning privacy efforts with the realities of data processing in product development.

Get Access

Start bridging the Privacy Engineering Gap